How She Built a Profitable Custom Sign Business

What happens when you stop trying to be everything… and finally lean into what makes you different?

In this episode of The Riley Black Project, we sit down with Jordan from Oak & Embers to talk about her journey from sewing business → laser artist → full-time creator building a brand rooted in custom, one-of-a-kind work.

This isn’t just a maker story… it’s a masterclass in finding your lane, trusting your creativity, and building a business that actually fits your life.

We dive into:

• How she went from Glowforge beginner to full-time laser business owner
• Why she refused to become a “cookie cutter” maker
• The power of niching down and owning your style
• Turning markets into networking opportunities (not just sales)
• How custom signage became her most profitable lane
• The mindset shift that changed everything in her business
• Why you DON’T need to say yes to every project
• Pricing, perfectionism, and learning to let go
• The reality of feast-or-famine entrepreneurship
• How growth doesn’t always show up as money (at first)

Plus… we get real about burnout, time freedom, and why working for yourself is both the dream AND the pressure cooker.

If you’re a maker, small business owner, or creative entrepreneur, this episode is packed with insights that’ll hit you right between the eyes (in a good way).